Competitive Edge - Sports & Entertainment Marketing News

Coastal Carolina University uses software to analyze marketing impact of football season success


Coastal Carolina University’s undefeated run in college football is still going, and the Chanticleers have found themselves s one of the nation’s top teams in the AP Poll.

Athletic Director Matt Hogue said he’s having some of the most fun he’s ever had with the football team surging in recognition.

Click here to read the story at

Discussion Questions:

  1. How do you think Coastal Carolina’s on-field improvement helped the program from a business perspective?
  2. How do you think social media can impact a collegiate athletic program?
  3. Based on information from this story, how has the program benefited on social media from the football team’s successful season?
  4. What is Coastal Carolina doing to capitalize on the momentum from the successful season?
  5. How might that benefit the program in the long term?
  6. What are “mentions”?
  7. Why do you think the program is using software to track those mentions?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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