Marketing Currents - Business and Marketing Current Events

Coca-Cola Twists Iconic Logo to Inspire People to Recycle

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Today, Coca-Cola announces the launch of a new global OOH campaign ‘Recycle Me’ to inspire people to make recycling part of their daily Coca-Cola experience.

Click here to read the story at lbbonline.com.

Discussion Questions:

  1. What is advertising?
  2. What are the different types of advertising?
  3. What is OOH advertising?
  4. Why do you think Coca-Cola is launching an OOH campaign?
  5. What is the name of the campaign?
  6. Describe what Coca-Cola is doing with the OOH campaign, based on what you learned from this news story.
  7. Why would Coca-Cola care if people recycle?
  8. What is geographic market segmentation?
  9. Why do you think Coca-Cola is initially launching this campaign in Latin America?
  10. Does Coca-Cola’s investment in encouraging consumers to recycle influence your opinion of the brand? Why or why not?
  11. Why might that matter to Coca-Cola and what does that have to do with marketing?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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