Like a lot of video game sequels, Call of Duty 2 was bigger and better looking than its predecessor. The 2005 follow-up to Infinity Ward’s franchise-spawning 2003 first-person shooter expanded on the original’s formula in a few different ways. Regenerating health replaced a finite health bar, and a new icon indicated the positions of active grenades. The game got longer and less linear and featured new squad tactics, chatter, and improved enemy AI. And a tweaked graphics engine enabled then-fancy effects such as smoke grenades, sandstorms, and blizzards.
Click here to read the story at theringer.com.
- What is pricing?
- Why do you think pricing is such an important function of marketing?
- Why do you think video game prices held a steady price at $60 for so long?
- According to this story, why might $60 price tags for video games be a thing of the past?
- In your opinion, is there a price point that would deter consumers from purchasing popular video games? Will a $70 price tag be too high? Be prepared to discuss your answers.