Competitive Edge - Sports & Entertainment Marketing News

Fortnite and the NBA team up for ‘Fortnite x NBA: The Crossover’ event

Fortnite and the NBA are teaming up in a significant virtual collaboration.

Dubbed “Fortnite x NBA: The Crossover,” the event coincides with the start of the 2021 NBA postseason. On Friday, players will be able to equip NBA outfits for all 30 teams, and on May 25th can visit a “NBA Welcome Hub” in Fortnite’s Creative Mode, where NBA-themed experiences and content will reside. 

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Discussion Questions:

  1. What is promotion?
  2. What is cross promotion?
  3. Why do brands engage in promotional activities?
  4. Why would brands want to engage in cross promotional activities?
  5. How might this story demonstrate the concept of cross promotion?
  6. How does the NBA benefit from this cross promotion?
  7. How does Fortnite benefit?
  8. Why is it important for both brands to benefit for the cross promotion to be successful?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.