Fortnite and the NBA are teaming up in a significant virtual collaboration.
Dubbed “Fortnite x NBA: The Crossover,” the event coincides with the start of the 2021 NBA postseason. On Friday, players will be able to equip NBA outfits for all 30 teams, and on May 25th can visit a “NBA Welcome Hub” in Fortnite’s Creative Mode, where NBA-themed experiences and content will reside.
Click here to read the story at espn.com.
- What is promotion?
- What is cross promotion?
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