Competitive Edge - Sports & Entertainment Marketing News

‘House Of The Dragon’: HBO’s Largest Marketing Push Ever Valued At $100M+ Tentpole Proportions

And where is that? Why, on the launch of HBO’s near $200M Game of Thrones spinoff series, House of the Dragon, premiering this Sunday on both the linear pay-TV channel and streaming service HBO Max.

Click here to read the story at deadline.com.

Discussion Questions:

  1. What is a franchise as it relates to the entertainment industry?
  2. Is ‘Game of Thrones’ a franchise?
  3. What is a brand?
  4. Is ‘Game of Thrones’ a brand? Why or why not?
  5. What is fandom?
  6. Are there different levels of fandom? How would you describe the ‘Game of Thrones’ fandom?
  7. What is competition?
  8. What is the difference between direct and indirect competition?
  9. Who might represent direct and indirect competition to HBO?
  10. Why is original programming important to a company like HBO?
  11. Why do you think HBO is reportedly spending a record $100M on the marketing of ‘House of the Dragon’?
  12. Based on information from this story, what is one example of how HBO has marketed the new series?
  13. What is cross promotion?
  14. What is one example of a ‘House of the Dragon’ cross promotion, based on information from this news story?
  15. Do you think more people will sign up for HBO Max a result of the marketing blitz? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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