Competitive Edge - Sports & Entertainment Marketing News

Nike, Under Armour and Adidas are among the biggest losers of canceled college football

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Two of the country’s top college football conferences will postpone their fall seasons. That could mean billions of dollars in losses — for universities, college towns and companies built around the American college football spectacle. Sportswear companies in particular stand to lose out on one of their biggest investments and most lucrative marketing opportunities.

Click here to read the story from cnn.com.

Questions for Classroom Discussion:

  1. What is sponsorship?
  2. What is your favorite college football team? Do you know which footwear brand sponsors the program?
  3. Why do you think footwear brands like Nike, adidas and Under Armour sponsor college football programs?
  4. According to information from this news story, how will footwear brands be impacted by the cancellation of college football games?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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