In continuing to build off of the Orlando Magic’s commitment to the Central Florida community and its fans, the team has unveiled its new marketing brand campaign, Magic Together. The campaign represents the united front the Magic forges with the fans bound by a common passion and love for the game and the city of Orlando. Magic Together is about teamwork and that together – the fans, players, coaches, staff and ownership – are greater than the sum of its parts.
Click here to read the story at nba.com.
- What is branding?
- What is a slogan?
- How might slogans provide a valuable branding tool?
- Why do you think sports teams sometimes create slogans and brand marketing campaigns leading up to a new season?
- What message do you think the Magic are trying to communicate to fans with this campaign?