Competitive Edge - Sports & Entertainment Marketing News

Orlando Magic Announce New Marketing Brand Campaign, Magic Together


In continuing to build off of the Orlando Magic’s commitment to the Central Florida community and its fans, the team has unveiled its new marketing brand campaign, Magic Together. The campaign represents the united front the Magic forges with the fans bound by a common passion and love for the game and the city of Orlando. Magic Together is about teamwork and that together – the fans, players, coaches, staff and ownership – are greater than the sum of its parts.

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Discussion Questions:

  1. What is branding?
  2. What is a slogan?
  3. How might slogans provide a valuable branding tool?
  4. Why do you think sports teams sometimes create slogans and brand marketing campaigns leading up to a new season?
  5. What message do you think the Magic are trying to communicate to fans with this campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.




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