As Emerson, Lake & Palmer sang:
“Welcome back my friends to the show that never ends.
“We’re so glad you could attend. Come inside. Come inside.”
Click here to read the story at nysportsjournalism.squarespace.com.
- What is branding?
- Why would MLB want to develop a tagline for this season?
- According to information from this story, what is the tagline for this season?
- What message do you think MLB is trying to communicate to fans with this slogan?
- What challenges might MLB be facing this season?
- Based on information from this news story, name three MLB sponsors for this season.
- Why would a brand want to sponsor MLB?
- What is a multi-media campaign?
- Why do you think MLB chose to feature its youngest stars in this year’s multi-media campaign?