Competitive Edge - Sports & Entertainment Marketing News

Play Ball! MLB, Partners Welcome Fans, New Season With Major Marketing Moves

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As Emerson, Lake & Palmer sang:

“Welcome back my friends to the show that never ends.

“We’re so glad you could attend. Come inside. Come inside.”

Click here to read the story at nysportsjournalism.squarespace.com.

Discussion Questions:

  1. What is branding?
  2. Why would MLB want to develop a tagline for this season?
  3. According to information from this story, what is the tagline for this season?
  4. What message do you think MLB is trying to communicate to fans with this slogan?
  5. What challenges might MLB be facing this season?
  6. Based on information from this news story, name three MLB sponsors for this season.
  7. Why would a brand want to sponsor MLB?
  8. What is a multi-media campaign?
  9. Why do you think MLB chose to feature its youngest stars in this year’s multi-media campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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