Competitive Edge - Sports & Entertainment Marketing News

Reebok Has a Plant-Based Performance Running Sneaker Coming Soon — With Some Veggies on the Side

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Reebok is set to deliver a USDA-certified, plant-based sneaker in the performance-focused run category.

The athletic brand announced today that it will launch the Forever Floatride Grow next month, an athletic shoe crafted with breathable eucalyptus tree uppers, midsoles made from sustainably-grown castor beans, odor-fighting Bloom algae foam sock liners and real rubber tree outsoles.

Click here to read the story at footwearnews.com.

Discussion Questions:

  1. Why are environmental issues important to sports and entertainment brands?
  2. What is product positioning?
  3. How is Reebok positioning its new “Floatride” running shoe?
  4. What is a target market?
  5. Who do you think might represent Reebok’s target market for the new plant-based running shoe?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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