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‘South Park’ to Once Again Pack Denver Broncos Stadium With Character Cutouts

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South Park will once again be visiting the Denver Broncos stadium in the form of throngs of character cardboard cutouts.

Comedy Central on Friday announced that a portion of Empower Field at Mile High will be filled with all new cutouts, some from the recent hourlong “Pandemic Special” that premiered last month. The Broncos take on their rival, the Kansa City Chiefs, on Sunday.

Click here to read the story from hollywoodreporter.com.

Dicussion Questions:

  1. What is cross promotion?
  2. How might this story represent an example of cross promotion?
  3. How might South Park benefit from this cross promotion?
  4. How might the Broncos benefit from this cross promotion?
  5. Why do you think cardboard cutouts at sports stadiums has been such a popular trend during the pandemic?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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