Competitive Edge - Sports & Entertainment Marketing News

The most and least expensive pro sports experiences


Watching your favorite sports team from afar just doesn’t compare to the experience of being inside the stadium, hearing the crowd roar as you follow the action live. But attending a game can be pretty pricey, or reasonable, depending on the team. Researchers analyzed data to determine the most expensive sports experiences and least expensive pro sports experiences.

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Discussion Questions:

  1. What is pricing?
  2. Why is pricing an important function of marketing?
  3. What factors might influence pricing?
  4. What factors might influence the cost of attending a sporting event?
  5. According to this story, what is the most expensive sporting event to attend?
  6. According to this story, what is the least expensive sporting event to attend?
  7. What is the fan experience?
  8. How might the cost of concessions, parking and merchandise impact the fan experience?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.




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