Competitive Edge - Sports & Entertainment Marketing News

Tim Tebow Takes Over NFL Jersey Sales in Less Than 24 Hours

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It took no time for newly signed Jacksonville Jaguars tight end Tim Tebow to take the NFL by storm — again.

The former first-round pick and Florida Gator legend is making a second run at the NFL, this time as a tight end for his former coach Urban Myer.

Click here to read the story at si.com.

Discussion Questions:

  1. What is licensing?
  2. Describe the licensing process from the NFL’s perspective.
  3. What is fandom?
  4. How might fandom impact sales of licensed merchandise in sports?
  5. What is publicity?
  6. How might publicity be helping to drive sales of Tim Tebow’s Jaguars jerseys?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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