Competitive Edge - Sports & Entertainment Marketing News

VIDEO: 76ers bet on crypto with jersey patch, NFT collection

Philadelphia 76ers President of Business Operations Chris Heck discusses the 76ers new six-year jersey patch deal with Crypto.com and the upcoming NBA season.

Click here to watch the video on news.yahoo.com.

Discussion Questions:

  1. What is crypto?
  2. What is sponsorship?
  3. How do brands determine which sports and entertainment properties to sponsor?
  4. What is a sponsorship inventory?
  5. What is a sponsorship package?
  6. Why do you think Crypto.com would want to place their logo on the 76ers uniforms?
  7. In addition to the jersey patch, what else might Crypto.com’s sponsorship deal with the 76ers include?
  8. What is a NFT?
  9. Why do you think sports and entertainment brands are expirimenting with offering NFTs?
  10. Your textbook describes the paradox of commercializaton. What does that mean?
  11. How might consumer attitudes toward over commercialization in sports be shifting according to this video?
  12. Do you think we will see a second jersey patch on NBA jerseys anytime soon? What about on shorts? How do you think fans might respond if that happens?
  13. What is leadership in the business of sports?
  14. How might strong leadership be important when making decisions like whether to partner with a Crypto company or allow teams to place advertising on uniforms? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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