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Will ‘Trolls World Tour’ Profit Off Universal’s Experimental VOD (& Drive-In Theater) Model? (CE)

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With theaters largely closed due to COVID-19 nationwide (except for a handful of drive-ins), there are many things that make sense financially for major studios when it comes to the distribution of their movies right now.
It made sense that current theatrical releases such as Bloodshot, The Invisible Man, The Hunt, Onward, etc. would quickly go into homes via VOD, EST purchase or streaming.

Click here to read the story at deadline.com.

Discussion Questions:

  1. What is revenue?
  2. How do studio films traditionally generate revenue?
  3. What is unique about the way ‘Trolls World Tour’ generated revenue
  4. Do you think the ‘Trolls’ business model will work for future film releases? Why or why not?
  5. What is a brand? What is a franchise? Why is a strong brand important to the long term success of a franchise?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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