Education Resource Center

Published by Chris Lindauer on

Chris Lindauer, President of Sports Career Consulting, spent nearly a decade working in sports before founding the company. Each year, he leans on the expertise of his vast network of industry professionals to help shape course materials to ensure the content provides the best possible reflection of true industry practice.

Course Information

In addition to access to a digital textbook that is updated every summer (The Business of Sports & Entertainment), your ERC membership provides access to a wide variety of supplemental resources, including:

  • CURRENT textbook and student workbook – SCC’s textbook, The Business of Sports and Entertainment, is updated every summer!
  • PowerPoints – SCC’s PowerPoints feature plenty of graphics and examples to keep your students engaged.  Presentations are unlocked so you can edit and customize as you see fit!
  • Student assignments
  • Classroom activities
  • Exams with answer keys
  • Case studies
  • Projects, Projects, Projects! – Is your teaching style better suited for a project-based classroom?  Your ERC includes access to over FIFTY projects, all with real-world applications
  • Learning games: Crossword puzzles, word finds, word scrambles
  • Classroom games: PPT games that offer a fun way to introduce concepts from SCC’s textbook.

Unit 1 – History of Sports & Entertainment Marketing

Unit 2: What is Sports & Entertainment Marketing (SEM)?

Unit 3: Intro to SEM Business Principles

This section does not have any lessons.

Unit 4: Marketing Applications

This section does not have any lessons.

Unit 5: The Marketing Plan

This section does not have any lessons.

Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.