Competitive Edge - Sports & Entertainment Marketing News

Elon Musk’s X Partners With PGA Tour In Sports Video Push


Elon Musk’s X is partnering with PGA Tour to bring golfing highlights to the social media platform, CEO Linda Yaccarino announced on Wednesday, part of the company’s push into video amid a wider play for sports by Big Tech as viewers continue to abandon traditional TV and cable.

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Discussion Questions:

  1. Why is social media important to sports properties like the PGA Tour?
  2. Why are sports important to social media platforms?
  3. What is consumer behavior?
  4. Why is it important for sports and entertainment organizations to understand consumer behavior?
  5. Why is X making a push to attract more sports content to the platform?
  6. How might that represent a shift in consumer behavior?
  7. Why might X be partnering with PGA Tour?
  8. How will the PGA Tour benefit from the partnership?
  9. What type of golf content do you think they should share on X to engage fans?
  10. Why will engagement be important for both X and the PGA Tour?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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