Competitive Edge - Sports & Entertainment Marketing News

Foot Locker teams up with Puma and Reebok for annual autism awareness campaign


“Be Seen” this April in Foot Locker, Puma and Reebok’s campaign in recognition of World Autism Awareness Month.

Click here to read the story at

Discussion Questions:

  1. What is Foot Locker’s “Be Seen” campaign?
  2. What is the goal of the campaign?
  3. What is cause marketing?
  4. Do you think the “Be Seen” campaign represents an example of cause marketing?
  5. What is philanthropy?
  6. Why do you think sports and entertainment properties engage in philanthropic efforts?
  7. What distinguishes cause marketing from pure philanthropy?
  8. Why do you think sports and entertainment properties engage in cause marketing initiatives?
  9. How do you think organizations determine which causes to support?
  10. Why do you think Foot Locker partnered with Reebok and Puma for this campaign?
  11. Why do you think Reebok and Puma might want to be involved?
  12. Based on what you learned from this story, how will the campaign support autism awareness?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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