Competitive Edge - Sports & Entertainment Marketing News

From baseball diamond to Hollywood hits: Madison’s Duck Pond to become drive-in theater (CE)


n Madison, the “Duck Pond” is a stadium where the hometown baseball team plays. The Madison Mallards play their home games at 2920 N. Sherman Ave in the stadium at Warner Park. 

But there’s so much more than baseball going on at the pond this summer. From princess night to superhero night, bobblehead giveaways and six nights of fireworks shows, the Mallards can entertain the whole family.

Click here to read the story at

Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to minor league baseball teams?
  3. How do minor league baseball teams generate revenue?
  4. Why are ticket sales especially important to minor league baseball teams?
  5. What are some creative ways Minor League Baseball teams are finding to generate revenue during the health crisis?
  6. What is promotion? Why do you think it is important for minor league teams to continue to engage in promotional activities?
  7. Why do you think MiLB franchises could be in trouble if the season gets cancelled?
  8. In your opinion, will MiLB survive this health crisis? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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