Competitive Edge - Sports & Entertainment Marketing News

Get Ready for the AI-ified Olympic Games


By April 2028, I won’t need to write this kind of article. If the International Olympic Committee updates its recently announced ‘AI Agenda’ ahead of the LA Games, your personal digital assistant will be able to quickly summarize the announcement, pull out three interesting tidbits relevant to your personal and professional interests (it’ll know you learn best in sets of three), and even—if you want—speculate a bit on where the technology might go next.

Click here to read the story at

Discussion Questions:

  1. How has technology impacted the sports and entertainment industry?
  2. What is AI?
  3. How can AI be used in marketing?
  4. The headline of this story describes the “AI-ified” Olympic Games. What does that mean?
  5. This story references an “AI Agenda.” What does that mean?
  6. Why do you think organizers of the Olympic Games would want to tap into AI for the 2028 Games in Los Angeles?
  7. How do you think AI could be used from a marketing perspective to promote the 2024 Games in Paris? Be prepared to share your ideas in class.
  8. What are ethics?
  9. Do you think there are any concerns with using AI in the ways described in this news story from an ethical perspective? Why or why not?
  10. Do you think there are any concerns about AI in general from an ethical perspective? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors