Competitive Edge - Sports & Entertainment Marketing News

Glen Powell Credits Sydney Sweeney for Successful ‘Anyone but You’ Marketing Campaign


Glen Powell is giving credit where credit is due regarding his Anyone but You co-star Sydney Sweeney.

Click here to read the story at

Discussion Questions:

  1. What is a marketing campaign?
  2. Why is marketing important to movie studios?
  3. Can you think of any examples of marketing around a movie that you recently watched?
  4. Did that marketing influence your decision to see the movie?
  5. According to Glen Powell, what are two things that are necessary to sell a rom-com movie?
  6. Why might that be important?
  7. How did Sydney Sweeney help with the marketing of ‘Anyone but You’, according to this story?
  8. Did you notice any marketing around this film? If so, where?
  9. Based on information from this story, did the film benefit from marketing at the box office?
  10. Do you think studios will follow a similar game plan for marketing rom-com films in the future? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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