Marketing Currents - Business and Marketing Current Events

Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug


Consumers have had a rough go of it in 2022, setting the stage for a dim outlook this holiday season. As the world contends with war, inflation and the enduring complexities of pandemic life, marketers this year have frequently turned the clocks back to transport people to better times. 

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Discussion Questions:

  1. What is nostalgia marketing?
  2. What is an industry trend?
  3. Why are industry trends important in marketing?
  4. Based on what you learned in this news story, why is nostalgia marketing such a popular trend in marketing?
  5. What did McDonald’s do with Happy Meals in a nostalgia marketing campaign last year?
  6. What is a target market?
  7. Who do you think they might have been targeting with that campaign?
  8. What is a brand collaboration?
  9. What brand did Kraft Real Mayo collaborate with for a nostalgic campaign?
  10. Why do you think the two brands chose to partner for a marketing campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.