Competitive Edge - Sports & Entertainment Marketing News

How one kick sent Sarah Fuller’s social media value soaring as athletes wait for name, image, likeness rights


Sarah Fuller would have made more than history this weekend for a memory if name, image and likeness (NIL) were allowed in the NCAA. She’d be significantly richer. The potential earning power of the Vanderbilt soccer goalie-turned-football blew up in the last week after she become the first female athlete to participate in a Power Five Football game.

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Discussion Questions:

  1. What is NIL?
  2. Why is NIL a hot button topic in college sports?
  3. Why do you think college athletes were not permitted to cash in on their NIL in the past?
  4. Why might a company want to align their brand with a college athlete?
  5. Based on information from this story, how has Sarah Fuller’s social media value increased since she took the field at Vanderbilt?
  6. According to this story, how might Sarah Fuller be able to earn money from her newfound fame in the near future?
  7. Once the new rules are in place, how might college athletes be able to earn money from their NIL?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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