Competitive Edge - Sports & Entertainment Marketing News

How Super Bowl advertisers are upping their game on Snapchat


Tens of millions of people will be tuning in to the Super Bowl on Feb. 11, but to say that “all eyes will be on the game” might be a bit of a stretch.

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Discussion Questions:

  1. How can social media benefit marketers?
  2. What is consumer engagement?
  3. How does Snapchat help to boost levels of consumer engagement?
  4. According to this story, during last year’s Super Bowl, Snapchatters in North America engaged with the platform’s Lenses tool nearly 2 billion times. Why might this years engagement levels be even higher?
  5. According to this story, what is one example of a brand who will be using Snapchat as part of their Super Bowl marketing campaign this year?
  6. What is “awareness” as it relates to marketing? According to this story, how can Snapchat help to increase awareness?
  7. Why is that important to a brand or advertiser?
  8. Describe what Pringles is doing with Snapchat during this year’s Super Bowl.
  9. How is Doritos using Snapchat?
  10. Do you think you will engage with any of these brands during the Big Game?
  11. What is Snapchat’s “Live Garment Transfer” technology?
  12. How might that help to increase levels of engagement?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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