Marketing Currents - Business and Marketing Current Events

How wasteful are cruise ships? Here’s how cruises handle food waste


While I watched a crew member aboard Holland America Line’s Rotterdam ship haul away my half-eaten order of french fries, I felt a pang of yearning.

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Discussion Questions:

  1. Why is it important for cruise ships to find ways to cut down on food waste?
  2. Do you think they have an ethical responsibility to cut down on food waste? Why or why not?
  3. How else might a cruise ship company benefit from reducing food waste?
  4. Based on what you learned in this news story, what is Holland America doing to reduce food waste?
  5. What are biodigesters?
  6. Do you think other cruise ships use biodigesters? What other companies in the hospitality and travel industry might also benefit from the sue of biodigesters?
  7. What other industries could benefit from reducing food waste?
  8. What is entrepreneurship?
  9. What is a startup?
  10. What do characteristics do you think successful startups share?
  11. What is innovation?
  12. How might an innovation that would help reduce food waste provide an aspiring entrepreneur with a business opportunity?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.