Marketing Currents - Business and Marketing Current Events

Hyatt will give loyalty members World of Hyatt points for using Peloton

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Pedal your way to a Park Hyatt award redemption? It seems Hyatt is making that possible.

Click here to read the story at thepointsgugy.com.

Discussion Questions:

  1. What is brand partnership?
  2. Why do brands partner?
  3. Based on what you learned in this news story, describe the partnership between Hyatt and Peloton.
  4. How might Hyatt benefit from this partnership?
  5. How might Peloton benefit?
  6. Why is it important for both parties to benefit for the partnership to be considered a success?
  7. What is competition?
  8. How might this help Hyatt distinguish its brand from competing brands?
  9. Why is that important in the hospitality industry?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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