Competitive Edge - Sports & Entertainment Marketing News

Inflation, Fan Discontent With Ticket Prices Won’t Stop NFL Teams From Filling Stadiums


Amid national concerns over inflation and a potential recession, the sports league likely resting easiest at night is the NFL.  

In 2021, NFL franchises averaged more than 67,000 fans at home games, marking a 1% increase over the pre-pandemic year of 2019 and ending a three-year attendance decline. 

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Discussion Questions:

  1. Why is pricing an important function of marketing?
  2. What is supply and demand?
  3. How does supply and demand impact pricing?
  4. Why is it important to the NFL that stadiums are full on game days?
  5. What factors might impact attendance at NFL stadiums?
  6. What is fandom?
  7. How might the concept of fandom explain how NFL stadiums are full on game days despite fan discontent with ticket prices?
  8. According to this story, the NFL had seen attendance declines for three years up until last season. Why do you think that was?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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