Competitive Edge - Sports & Entertainment Marketing News

Lions planning to unveil new alternate helmet in 2023 followed by major uniform overhaul as soon as 2024


Six years after unveiling a new uniform, it looks like the Detroit Lions are at it again. Team president Rod Wood revealed this week that the Lions are planning some major uniform changes over the next two seasons.

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Discussion Questions:

  1. What is branding?
  2. What is rebranding?
  3. Do you think this represents an example of rebranding? Why or why not?
  4. Why do you think the Lions are unveiling more uniform changes, despite having introduced a new uniforms six years ago?
  5. How often do you think teams should introduce new uniforms?
  6. Why do you think Nike will be involved in the design of the new alternate helmet and uniform overhaul?
  7. What is merchandising?
  8. Why is merchandising important to a sports franchise like the Lions?
  9. Why is it important to Nike?
  10. How might new helmets and uniforms impact the Lions from a merchandising perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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