Marketing Currents - Business and Marketing Current Events

Dew Nation has an opening for a MTN DEW Outpost Ranger

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For many people in the Dew Nation, the great outdoors offers that sense of adventure. The new MTN DEW Outpost not only celebrates the majesty of Doe Mountain but it looks to forward a positive conversation on the inspiration that nature provides.

Click here to read the story at foodsided.com.

Discussion Questions:

  1. What is a brand?
  2. What is brand perception?
  3. What is brand loyalty?
  4. Why is brand loyalty important?
  5. In your opinion, how brand loyal are MTN DEW consumers?
  6. What is positioning?
  7. What is promotion?
  8. Why do you think the brand uses all capital letters to spell MTN DEW? What does that tell you about how they hope to position the brand and how the company wants consumers to perceive its products?
  9. Describe this promotion from MTN DEW.
  10. What do you think the brand hopes to accomplish with this promotion?
  11. How might this type of marketing initiative help help MTN DEW to build brand loyalty?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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