Marketing Currents - Business and Marketing Current Events

Facebook’s Ray-Ban glasses are coming in 2021

[displaycategories]

The glasses will put Facebook apps and other content inside a pair of Luxottica’s Ray-Ban glasses, the companies say, and help people stay better connected to their friends and family. The companies revealed little about the eventual smart glasses. 

Click here to read the story from fastcompany.com.

Questions for Classroom Discussion

  1. What is product development?
  2. Based on information from this story, describe the product that Facebook is developing.
  3. Why do you think Facebook chose to partner with Ray-Ban on this project? How might Ray-Ban benefit from the partnership?
  4. Why do you think Facebook has not shared much information about this project so far?
  5. In your opinion, will this be a popular product with consumers? Why or why not? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH MARKETING CURRENTS:

RECENT POSTS

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

FOLLOW SCC