Marketing Currents - Business and Marketing Current Events

Heinz Knows You Use Ketchup as Fake Blood — Now They’re Selling Halloween Makeup Kits

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If you’ve never used ketchup as fake blood, congrats to your parents for raising an emotionally stable child. For the rest of us, the condiment has long served as an edible blood replacement in pranks, videos, and general mayhem of all kinds. 

Click here to read the story at foodandwine.com.

Discussion Questions:

  1. What is a marketing stunt?
  2. What is publicity?
  3. How do marketing stunts help to generate publicity for a brand?
  4. How might this story represent the concept of a marketing stunt?
  5. Why would Heinz be selling Halloween makeup kits?
  6. Based on information from this news story, describe the Halloween promotion from Heinz.
  7. How might the brand benefit from a stunt like this?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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