Imitation is the sincerest form of flattery — and Lego takes it to a whole new level.
Jeep and the Lego Group have partnered for the first-ever Lego model of a Jeep SUV, the Lego Technic Jeep Wrangler.
Click here to read the story at mediapost.com.
- What is a brand?
- How would you describe the Jeep brand? Lego?
- What is partnership?
- Why would Jeep and Lego partner for this initiative?
- What do you think Jeep hopes to accomplish with this partnership?
- What do you think Lego hopes to accomplish with this partnership?