Marketing Currents - Business and Marketing Current Events

Jeep, Lego Partner For New Model

Imitation is the sincerest form of flattery — and Lego takes it to a whole new level.

Jeep and the Lego Group have partnered for the first-ever Lego model of a Jeep SUV, the Lego Technic Jeep Wrangler.

Click here to read the story at mediapost.com.

Discussion Questions:

  1. What is a brand?
  2. How would you describe the Jeep brand? Lego?
  3. What is partnership?
  4. Why would Jeep and Lego partner for this initiative?
  5. What do you think Jeep hopes to accomplish with this partnership?
  6. What do you think Lego hopes to accomplish with this partnership?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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