Marketing Currents - Business and Marketing Current Events

Kohl’s unveils first stores getting Sephora shops this fall

[displaycategories]

After announcing a new partnership in early December, Kohl’s and Sephora unveiled the list of the first 200 locations Thursday, which are adding the “immersive beauty experience by Fall 2021.” Kohl’s also plans to start selling Sephora’s products online in the fall.

Stores in 29 states will get the first locations and New York is slated to get the most with 22, followed by 20 in California. 

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What is partnership?
  2. How might this partnership benefit Sephora?
  3. How might this partnership benefit Kohl’s?
  4. What is the difference between e-commerce and retail?
  5. Why do you think Kohl’s is waiting until the fall to begin selling Sephora’s products online?
  6. Why do you think Kohl’s is only bringing Sephora’s to select retail locations?

Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH MARKETING CURRENTS:

RECENT POSTS

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

FOLLOW SCC