How far would you go for a free McRib?
McDonald’s iconic barbecue sandwich returns to restaurants nationwide beginning Wednesday.
Click here to read the story at usatoday.com.
- Why do you think McRib is not a permanent McDonald’s menu item?
- What is promotion?
- What are the different types of promotion?
- How would you describe this McRib promotion?
- Given the popularity of the McRib sandwich, why would McDonald’s give them away for free as part of a promotion?
- What is competition?
- Who might represent McDonald’s competitors?
- If you were one of McDonald’s competitors, would you add a McRib style sandwich to your menu? Why or why not? Be prepared to discuss your answers.