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McRib returns Wednesday: McDonald’s giving away 10,000 free barbecue sandwiches for fans who shave

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How far would you go for a free McRib?

McDonald’s iconic barbecue sandwich returns to restaurants nationwide beginning Wednesday.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. Why do you think McRib is not a permanent McDonald’s menu item?
  2. What is promotion?
  3. What are the different types of promotion?
  4. How would you describe this McRib promotion?
  5. Given the popularity of the McRib sandwich, why would McDonald’s give them away for free as part of a promotion?
  6. What is competition?
  7. Who might represent McDonald’s competitors?
  8. If you were one of McDonald’s competitors, would you add a McRib style sandwich to your menu? Why or why not? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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