Months of the pandemic have tossed teen brand preferences into a blender, with Piper Sandler’s new “Taking Stock With Teens” report detecting major shifts in how Gen Z feels about brands.
Even as Nike and Nike’s Jordan brands continue to reign, newcomers like TikTok, Shein and CeraVe are rising.
Click here to read the story from mediapost.com.
- What is a brand?
- What is a target market?
- Who is Gen Z?
- Why would a company be interested in Gen Z’s brand preferences?
- According to this story, what brands are most popular among Gen Z consumers?
- What types of companies might want to gain more popularity among Gen Z consumers? Provide at least one example.
- What might other companies be able to do to gain more popularity among Gen Z consumers?