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Pandemic Teens Love TikTok, Nike, Jordan; #BLM Rises

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Months of the pandemic have tossed teen brand preferences into a blender, with Piper Sandler’s new “Taking Stock With Teens” report detecting major shifts in how Gen Z feels about brands.

Even as Nike and Nike’s Jordan brands continue to reign, newcomers like TikTok, Shein and CeraVe are rising.

Click here to read the story from mediapost.com.

Discussion Questions:

  1. What is a brand?
  2. What is a target market?
  3. Who is Gen Z?
  4. Why would a company be interested in Gen Z’s brand preferences?
  5. According to this story, what brands are most popular among Gen Z consumers?
  6. What types of companies might want to gain more popularity among Gen Z consumers? Provide at least one example.
  7. What might other companies be able to do to gain more popularity among Gen Z consumers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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