Months of the pandemic have tossed teen brand preferences into a blender, with Piper Sandler’s new “Taking Stock With Teens” report detecting major shifts in how Gen Z feels about brands.
Even as Nike and Nike’s Jordan brands continue to reign, newcomers like TikTok, Shein and CeraVe are rising.
Click here to read the story from mediapost.com.
Discussion Questions:
- What is a brand?
- What is a target market?
- Who is Gen Z?
- Why would a company be interested in Gen Z’s brand preferences?
- According to this story, what brands are most popular among Gen Z consumers?
- What types of companies might want to gain more popularity among Gen Z consumers? Provide at least one example.
- What might other companies be able to do to gain more popularity among Gen Z consumers?