Marketing Currents - Business and Marketing Current Events

Verizon Made an Unbreakable Controller for Angry Gamers Who Don’t Have Fios

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Gaming can be competitive, but above all it’s emotional. And nothing stirs the hottest, most primitive emotions in gaming like laggy internet. It can make the split-second difference between success and failure.

Rage quits are real. The hardware casualties sacrificed to this monster of grief are … incalculable.

Click here to read the story at musebycl.io.

Discussion Topics:

  1. What is market segmentation?
  2. What are the different bases for market segmentation?
  3. Who do you think Verizon is targeting with this campaign?
  4. Why might Verizon be targeting that consumer group?
  5. Do you think Verizon actually plans to sell a lot of these controllers? Why or why not?
  6. What product is Verizon actually promoting with this campaign?
  7. What is positioning?
  8. How might Verizon be positioning its Fios service through this marketing initiative?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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