Marketing Currents - Business and Marketing Current Events

Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

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While some feel the time is ripe to cancel pumpkin spice altogether, the fall flavor still has a strong fanbase among American consumers—especially the younger cohorts.

Some even feel the pumpkin spice season could start a little earlier.

Click here to read the story at adweek.com.

Discussion Questions:

  1. What are demographics?
  2. Who is Gen Z?
  3. Who are Millinnials?
  4. How do Gen Z and Millennials illustrate the concept of demographics?
  5. What is consumer behavior?
  6. According to this story, what is driving demand for Pumpkin Spice products?
  7. Why do you think Pumpkin Spice products are being offered earlier than ever this year?
  8. If you were an aspiring entrepreneur, how might this story represent an example of an opportunity? What kinds of new pumpkin spice products might you offer?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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