While some feel the time is ripe to cancel pumpkin spice altogether, the fall flavor still has a strong fanbase among American consumers—especially the younger cohorts.
Some even feel the pumpkin spice season could start a little earlier.
Click here to read the story at adweek.com.
Discussion Questions:
- What are demographics?
- Who is Gen Z?
- Who are Millinnials?
- How do Gen Z and Millennials illustrate the concept of demographics?
- What is consumer behavior?
- According to this story, what is driving demand for Pumpkin Spice products?
- Why do you think Pumpkin Spice products are being offered earlier than ever this year?
- If you were an aspiring entrepreneur, how might this story represent an example of an opportunity? What kinds of new pumpkin spice products might you offer?