Competitive Edge - Sports & Entertainment Marketing News

Minor League Baseball Team Holds ‘Nopening Day’ Curbside T-shirt Giveaway (CE)


While a few live sporting contests have resumed, for the most part, we are relying on old footage to scratch our sports itch. As we have noted, with no games, numerous teams, organizations and figures have done their part to keep fans enthused about their respective athletic endeavors in other ways, with altruistic efforts striving to beat back against the COVID-19 pandemic.

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Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to minor league baseball teams?
  3. How do minor league baseball teams generate revenue?
  4. Why are ticket sales especially important to minor league baseball teams?
  5. What are some creative ways Minor League Baseball teams are finding to generate revenue during the health crisis?
  6. What is promotion? Why do you think it is important for minor league teams to continue to engage in promotional activities?
  7. Why do you think MiLB franchises could be in trouble if the season gets cancelled?
  8. In your opinion, will MiLB survive this health crisis? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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