Competitive Edge - Sports & Entertainment Marketing News

NBA debuts NB-AI, to add cinematic flourishes to boring, old basketball games


Today, NBA commissioner Adam Silver and San Antonio Spurs rookie Victor Wembanyama took to the stage at the league’s annual tech summit to run a demo of NB-AI, an NBA-trained voice assistant that will use generative AI technology to personalize watching live games on the NBA app.

Click here to read the story at

Discussion Questions:

  1. Why is technology important in sports and entertainment?
  2. What is AI?
  3. Why is AI such a polarizing topic in business?
  4. Why might the NBA be interested in utilizing the capabilities of AI?
  5. Based on this story (and the NBA’s tweet), describe how the NBA is planning to potentially use AI.
  6. Do you think this is something that fans would use? Why or why not?
  7. Why might the NBA want to “personalize” the viewing experience for fans watching live games on the league’s app?
  8. How might AI help to improve the product?
  9. How could it help the league from a marketing perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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