Competitive Edge - Sports & Entertainment Marketing News

NBA Enters Streaming World With Amazon Prime Deal, per Report


The NBA is officially entering the modern era of sports broadcasting. On Friday, Andrew Marchand of The Athletic reported Amazon Prime is expected to sign a rights deal with the NBA that will give the streaming service a “significant” chunk of regular season and postseason games. It is a landmark moment for the league.

Click here to read the story at

Discussion Questions:

  1. What are broadcast or streaming rights?
  2. What are exclusive rights?
  3. Why are exclusive rights important to a company like Amazon?
  4. Why are they important to to the NBA?
  5. Why would Amazon want the rights to stream regular and postseason NBA games?
  6. This news story suggests this is a “landmark” moment for the league. What odes that mean and why?
  7. Why do you think the NBA hasn’t had a streaming deal in place until now?
  8. How might this deal impact how much Amazon charges for its Prime video service?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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