Competitive Edge - Sports & Entertainment Marketing News

NBA superstar LeBron James is officially a billionaire—here’s a look into his net worth


LeBron James won’t be playing in the NBA Finals this year, but he has still captured a new title: billionaire.

Click here to read the story at

Discussion Questions:

  1. How did LeBron earn billionaire status?
  2. How might LeBron’s status as a billionaire represent an example of industry growth?
  3. What is an industry pioneer?
  4. Do you think LeBron is a pioneer in the sports industry? Why or why not?
  5. Why do you think he earns so much in endorsement deals?
  6. What makes LeBron someone brands want to be associated with?
  7. Why do you think so many athletes have become investors?
  8. What is an example of one of LeBron’s investments that have paid off?
  9. Do you think more athletes will become investors? Why or why not?
  10. How might the amount of money athletes earn impact the way fans view them on or off the court?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors