Marketing Currents - Business and Marketing Current Events

Nest co-founder launches service to turn household food scraps into chicken feed for $33/month


Matt Rogers, a former Apple engineer and co-founder of Nest, is using his passion for climate challenges to fuel a new company that aims to turn food waste into chicken feed. 

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Discussion Questions:

  1. What is entrepreneurship?
  2. What is the difference between a startup and small business?
  3. Which describes the new company from Matt Rogers?
  4. What characteristics and skills do you think might be common among entrepreneurs?
  5. How is Matt Rogers’ passion providing the inspiration for the new company?
  6. What is composting?
  7. What is sustainability?
  8. Is Mill Industries a sustainability company?
  9. How might a commitment to sustainability contribute to the company’s potential long-term success?
  10. What is innovation?
  11. Do you think this venture from Mill Industries represents an example of innovation? Why or why not?
  12. Describe how the product from Mill Industries will work.
  13. Why do you think the company is using a subscription model for the new product?
  14. In your opinion, is there a market for a composting product that turns waste into chicken feed?
  15. Will consumers be willing to pay $33/month for this? Why or why not?
  16. In your opinion, will this venture be successful in the long-term? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.