Marketing Currents - Business and Marketing Current Events

New Heights for Destination Marketing: A QR Code in the Sky


The showdown between the Kansas City Chiefs and San Francisco 49ers on Super Bowl Sunday will put the spotlight on Las Vegas, not only as host of an extravagant week of football festivities but also for its powerhouse hospitality infrastructure.

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Discussion Questions:

  1. What defines a “destination”?
  2. What is destination marketing?
  3. Why do you think destinations need marketing?
  4. Why is tourism important to Newport Beach?
  5. Based on what you learned from this news story, what did Visit Newport Beach do at the Super Bowl to promote the area as a destination?
  6. Why do you think they chose to launch the drone show at the Super Bowl?
  7. Why might Las Vegas be an important place to engage in marketing activity for Visit Newport Beach?
  8. How might that represent an example of geographic segmentation?
  9. How might a drone show after the Super Bowl help Visit Newport Beach to raise awareness as a destination?
  10. Do you think Super Bowl fans watching the show realized that this was a marketing stunt? Why or why not? And why might that matter?
  11. What is consumer engagement?
  12. What is a QR code?
  13. How might a QR code help to boost levels of engagement?
  14. Why is that important to Visit Newport Beach?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.