BodyArmor is targeting a new generation of athletes in its latest advertising campaign as it looks to surpass its longtime rival and industry leader, Gatorade, as the top-selling sports drink brand.
Set for its national television debut during “The Match 2: Champions for Charity” on Sunday, the campaign builds on BodyArmor’s message that it is a healthier, modernized alternative to Gatorade.
Click here to read the story at foxbusiness.com.
Discussion Questions:
- What is competition?
- What is the difference between direct and indirect competition?
- Who are Body Armor’s direct competitors? Indirect?
- What is product differentiation?
- According to information from this story, how is Body Armor differentiating its product from Gatorade?