Competitive Edge - Sports & Entertainment Marketing News

Michael Jordan, Jordan Brand will donate $100 million to organizations fighting for racial justice and equality (CE)

Michael Jordan and Jordan Brand on Friday announced a $100 million donation to help the ongoing fight against racial injustice. The basketball legend announced that over the next 10 years, he and his brand will donate $100 million to “organizations dedicated to ensuring racial equality, social justice and greater access to education.” 

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Discussion Questions:

  1. How do you think social issues impact the sports and entertainment industry?
  2. Why do you think it is important for sports and entertainment brands to support social issues?
  3. How might Jordan Brand’s financial support help to create more racial justice and equality?
  4. What can you do to help build racial justice and equality in this country?
Chris Lindauer

Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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