Competitive Edge - Sports & Entertainment Marketing News

NFL Schedule Release: the Super Bowl for Ticket Sales, Social Media


NFL fans may be settling in for the meat of the offseason, but the league’s marketing, ticketing and social media departments are gearing up for one of the biggest days on the calendar.

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Discussion Questions:

  1. What is consumer (fan) engagement?
  2. Why is it important in sports and entertainment?
  3. Why do you think it is important for sports teams and leagues to find ways to create opportunities to engage fans during the offseason?
  4. How can a team or league engage fans during the offseason?
  5. What is publicity?
  6. How might the NFL leverage its schedule release to generate publicity and create opportunities for its teams to engage the fan base?
  7. What is content marketing?
  8. Why is content marketing important in sports and entertainment?
  9. How might the way teams announce the upcoming season schedule in the NFL represent an example of content marketing?
  10. The story’s headline suggests the NFL Schedule Release is the Super Bowl for ticket sales and social media. What does that mean?
  11. How influential is social media in how teams promote their schedule releases?
  12. How do sports and entertainment properties measure the effectiveness of digital and social media marketing campaigns?
  13. What engagement metrics are shared in this news story that might illustrate the effectiveness of team schedule release content? Please provide at least one specific example.
  14. Did you see any schedule release news about your favorite team (or any others)? Where did you hear about it?
  15. If you were creating schedule release content for your favorite team, what would you suggest?
  16. How would you promote the schedule release?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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