Competitive Edge - Sports & Entertainment Marketing News

NHL renders All-Star Game in 3D on Roblox


With this update to NHL Blast, including the new 3D visualization of its All-Star game, the league is looking build on its efforts to drum up interest in the sports league with younger consumers.

Click here to read the story at

Discussion Questions:

  1. What is the metaverse?
  2. Why would a sports league like the NHL be interested in establishing a presence in the metaverse?
  3. Have you ever had an interaction with a brand in the metaverse?
  4. Do you think young sports fans spend time in the metaverse? Why or why not?
  5. Based on what you learned in this story, describe what the NHL is doing on Roblox.
  6. What is “NHL Blast” and how might the league benefit from the program?
  7. What is fan engagement?
  8. How do you think marketers can measure engagement?
  9. Why do you think measuring engagement is important?
  10. According to this news story, how many people have visited NHL Blast on Roblox? How many hours have been played? How might that data help provide an indication of engagement?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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