Marketing Currents - Business and Marketing Current Events

Papa Johns rebrands, without an apostrophe, as it moves on from John Schnatter


Papa’s got a brand new look.

Papa John’s Pizza released a new logo and renderings of planned changes to its restaurants Tuesday morning, the latest step as the company works to distance itself from founder and former CEO John Schnatter.

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Discussion Questions:

  1. What is a brand?
  2. Is Papa Johns a brand?
  3. What is rebranding?
  4. What is publicity?
  5. What are some different ways publicity can impact a business?
  6. What happened that resulted in negative publicity for Papa Johns?
  7. How did the negative publicity impact the business?
  8. Why do you think Papa Johns is rebranding?
  9. Based on information from this story, what is Papa Johns doing to rebrand?
  10. Do you think the rebranding effort will change the way consumers feel about Papa Johns? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.