Marketing Currents - Business and Marketing Current Events

Red Lobster taps AI for Cheddar Bay Biscuit playlists


Red Lobster has tapped artificial intelligence to create two playlists around its popular Cheddar Bay Biscuits, the company said Monday.

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Discussion Questions:

  1. What is digital marketing?
  2. What is AI?
  3. Based on what you learned from this news story, describe this marketing campaign from Red Lobster. How did they use AI?
  4. Do you think Red Lobster’s use of AI represents an example of digital marketing? Why or why not?
  5. Why would Red Lobster want to create two music playlists?
  6. What message are they trying to send consumers with the new music tracks?
  7. What is Red Lobster promoting with this campaign? What is happening on May 14th?
  8. What is a “jingle” in marketing? Do you think this is the same thing as a jingle? Why or why not?
  9. What is a product launch?
  10. Why is product launch important, especially to restaurants who are introducing new menu items?
  11. What are the new menu items that Red Lobster is launching?
  12. How might the new “soundtrack” help launch the new menu items?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.