Marketing Currents - Business and Marketing Current Events

Samsung’s new partnership offers another glimpse of a drone delivery future — in only one Irish town


In Oranmore, a small town in County Galway, Ireland, you can now get a taste of a possible, instantly-gratifying drone delivery future. In a newly announced partnership with Irish drone delivery company Manna, Samsung is promising delivery of its smaller electronics like phones and smart watches “within three minutes” when ordered by someone in Oranmore from Samsung’s Irish online store.

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Discussion Questions:

  1. What is distribution?
  2. Why is distribution an important function of marketing?
  3. What is partnership?
  4. According to this story, who did Samsung partner with for the drone delivery service?
  5. Why do you think the drone delivery is only being made available in one city in the world?
  6. How might consumer behavior influence distribution strategies?
  7. How might this partnership impact Samsung’s distribution strategy in the long-term?
  8. How might Samsung’s drone delivery testing impact distribution strategies for other companies in the future?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.