Competitive Edge - Sports & Entertainment Marketing News

San Francisco Giants Announce Amazing New Bobblehead Promotion


Promotional nights have been a part of baseball for a long time, but the San Francisco Giants may have changed the game with their next bobblehead night.

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Discussion Questions:

  1. What is promotion?
  2. What are stadium giveaways?
  3. How might giveaways at sporting events represent an example of promotion?
  4. What are the different types of promotion?
  5. Which best describes stadium giveaways?
  6. What are ticket sales?
  7. Why are they important to sports teams like the Giants?
  8. What is attendance?
  9. Is it the same thing as ticket sales? Why or why not?
  10. Why is attendance important to sports teams?
  11. How might bobblehead promotions help to drive ticket sales and boost attendance?
  12. According to this story, what is unique about this bobblehead promotion from the Giants?
  13. Do you think this promotion will help to increase ticket sales and attendance? Why or why not?
  14. What is the frequency escalator concept as it relates to ticket sales?
  15. How might this story represent an example of that concept?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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